Branding: Warrior Movement for Neighborhood Learning Alliance
Creative Direction Branding Design
I led the creative direction and design of branding NLA’s afterschool “Warrior” programs: Little Learning Warriors and Reading & Tech Warriors.
I chose a bright primary color scheme in order to reflect a sense of bold, youthful energy, and to be eye-catching as the students move through communities around Pittsburgh. The logos are similar in order to visually connect the two sets of Warriors, and are designed to keep in mind the budget limitations for screenprinting t-shirts for the students: if desired, the logos can be printed in a single color.
The Little Learning Warriors and Reading & Tech Warriors are part of the Warrior Movement program of Neighborhood Learning Alliance (NLA), a non-profit organization. The Reading & Tech Warriors are high school students who are trained and employed to serve as mentors and tutors to the Little Learning Warriors in reading and STEM subjects. The Warriors also serve as leaders and community advocates throughout the city of Pittsburgh.
Branding: pghGLO for Neighborhood Learning Alliance
Creative Direction Branding Design
I led the creative direction and design of branding Neighborhood Learning Alliance’s (NLA’s) afterschool program, pghGLO. The central design of the logo is the African Adinkra symbol “nkyinkyim”, chosen because it is a symbol of initiative, dynamism, and versatility, reflecting the core values of the program in both meaning and culture. Bold primary and tertiary colors were chosen to reflect an energetic, youth-driven program. Both the logo and visual campaign maintains similarities to NLA’s Warrior Movement programs in order to communicate pghGLO’s connection to the organization.
pghGLO is a culturally responsive and African-centered model designed to build leaders to engage the community through service learning. It aims to address the spiritual, psychological, physical, and social well-being of African-American and lower-income Pittsburgh public high school students.
User Personas for TaskHero
I held interviews with various users of TaskHero and analyzed the gathered information in order to create user personas for the client. Two of them are extrapolated directly from the information I gathered from users. The third, the proto-persona, represents a theoretical user TaskHero may be likely to have in the future.
Persona 1: The Workaholic Gamer Persona 2: The Casual Checklister Proto-Persona: The Chief Competitor
I included this proto-persona as I found the available user base of TaskHero, at the time, was fairly limited due to the website being in its beta phase. This limited user base was not yet exemplary of a wide diversity and lead to only two very similar personas. Based from discussions I had with the client on their vision of TaskHero and targeted users, I extrapolated traits of this third persona.
The last image is a photo of part of my process where I list information gathered on the users onto post-it notes. I rearrange the post-its into groupings of similar information, allowing me to see where information overlaps and personas begin to emerge.
Logo Design for Parker Posie Jewelry Designs
I designed this logo based on specific imagery the client requested and a certain feel that she wanted to portray through her brand. Her designs are handmade, strong and chic with a bohemian vibe, and are influenced by her days living and apprenticing as a metalsmith jewelry maker in Colorado.
A few sketches and iterations can be viewed in the image below.
Logo Design for Lunar Leaf Studio
I designed this logo for a client who runs her own small card-making business. To reflect the name “Lunar Leaf”, I used the imagery of a leaf evoking the shape of a moon against a gradient suggestive of a glowing night sky. The hand drawn quality reflects the handmade specialty of the business.
A portion of my process can be viewed in the image below, including color pallet testing, sketches, and iterations.