My passion in design lies in creative direction and developing a brand's personality, influenced by my background as a professional illustrator and artist, as well as a keen appreciation of elegance in the matching of form and function. Below is a selection of my design projects.
I approach design from an end-user perspective, taking into consideration the perspective of the consumer and the client’s desired outcome, working back through the steps of the project to ensure the design stays on focus and accomplishes the project’s goals.
The creative process is most effective when stressed by parameters. By thoroughly researching and learning about the intended consumer of the design, along with a clear understanding of the project’s goals, the design begins to shape itself. The creative part of the process flourishes in pushing those boundaries, creating something “outside of the box” while confidently on target.